Lisou SS21 Campaign - Birds Of Paradise

Art Direction for Lisou’s Spring/Summer ‘21 collection inspired by the exotic and colourful ‘Birds of Paradise’. The beautiful colours and patterns of these tropical birds, combined with Lisou’s Tanzanian heritage was designed to visually transport you away to a distant location. Bright, bold and unmissable,

The Concept

Captured using exaggerated angles and energetic posing, the creative direction for this campaign was to deliver bright and bold aspirational assets that represent self-confidence, expression and joy. We created a Moroccan inspired set using enlarged prints from the collection to create a unique tiled floor, plaster painted walls and incorporate props, plants and contrasting posing plinths to elevate the concept and work alongside the overarching narrative of a carefree essence of beautiful birds of paradise.

CREDITS

Photographer Carler Guler
Art Director Annie Noble
Stylist Hannah Teare
Set Joanna Goodman
Videographer Annie Krutcheva
HMUA Scarlett Burton

Stills & Motion

Final delivery of assets across CRM, Social, paid social and PR