Lisou AW22 Lookbook

I was briefed to create a sales lookbook for Lisou’s Autumn/Winter ‘22 collection. I led a team of copywriters, graphic designers, and retouchers from the initial concept process to post-production of the stills and delivery of the printed lookbook. The sales campaign performed exceptionally well helping the brand to secure numerous international wholesale accounts and the assets were then also used across the retailers’ social platforms and websites alongside the launch of the collection.

Photographer & Art Director Annie Noble
Stylist Hannah Teare
HMUA Alex Reader

The Concept

For Lisou’s AW22 lookbook, the brief was to create a stripped back, sleek aesthetic that let the clothes do the talking whilst staying true to Lisou’s bright and bold DNA. I worked alongside the set designer to create x3 custom hand printed backdrops to work seamlessly alongside the prints of the collection and enhance the rich injection of colour. We wanted the casting and direction to be simple and premium whilst still bringing the energy and charisma of the Lisou women to the forefront.