Sainsbury’s Tu - The Tailoring Edit

Art Direction for Tu’s August tailoring edit, bringing shoppers a seasonal shift in energy with a goal to inspire shoppers to refresh their autumn wardrobe through transeasonal modern tailoring and sophisticated sartorial style.

The Concept

The brief for this edit was to inspire shoppers to update their work-to-play style with oversized suiting, relaxed separates and classic silhouettes. Set against the backdrop of urban streets and drawing inspiration from structured shapes and clean lines, we used a mixture of movement and unexpected angles whilst exploring tone and texture to lift and elevate the neutral colour palette of the fashion.

CREDITS

Photographer - Buzz White
Art Director - Annie Noble
Styling - Aisling Ryan
HMUA - Tessa Almillo
Production - The Production Factory
TPF Producer - Sam Richardson
TPF Production Coordinator - Georgia Staples

Stills & Motion

Final delivery of assets across OOH, CRM, Social, paid social, PR and in-store POS.