Sainsbury’s Tu - The July Must-Haves

Art Direction for Sainsburys Tu Must-haves July edit showcasing the key pieces that are versatile for the wardrobe and can be styled season to season with a goal to drive consideration and desirability through stylish and premium assets.

The Concept

 The brief for this edit was to highlight the must-have pieces for the season ahead but with a creative tailored towards the high-summer months using a bright and fresh colour palette as a mood-shift towards hot weather ahead. We shot this campaign in an outdoor studio in Mallorca using sunlight and strong shadows as a nod to summer heat and created a set build using green and lilac painted textured walls to compliment the fashion and offer a more raw and rustic premium aesthetic.

CREDITS

Photographer - Buzz White
Art Director - Annie Noble
Styling - Aisling Ryan
HMUA - Tessa Almillo
Production - The Production Factory
TPF Producer - Sam Richardson
TPF Production Coordinator - Georgia Staples

Media Channels

Final delivery of assets across OOH, CRM, Social, paid social, PR and in-store POS.