Lisou SS22 Campaign - Skate into Summer

Art Direction for Lisou’s Spring/Summer ‘22 collection with the goal to develop and execute a strong creative concept for the launch of their larger-than-life Summer collection.

The Concept

This campaign concept was inspired by the 70’s Soul Train era with a modern twist. The set design was created taking queues from retro American diners but incorporating Lisou’s signature geometric prints set alongside a modern take on traditional checkerboard floor. I worked alongside the internal team to bring this concept to life with energy and expression at the forefront. We casted x2 models for the stills and x2 roller-skate dancers wearing custom roller-skates to bring the joyful narrative to life and using print clashing and a contrasting colour palette for an energetic and eye-catching outcome.

CREDITS

Photographer Carler Guler
Art Director Annie Noble
Stylist Hannah Teare
Set Joanna Goodman
Videographer Annie Krutcheva
HMUA Stefan Jemeel

Stills & Motion

Final delivery of assets across CRM, Social, paid social and PR