Lisou SS23 Campaign - Wonderland

 Art Direction for Lisou’s SS23 campaign Wonderland inspired by Alice and Wonderland. This collection included bralettes, mini skirts and statement suiting and needed to target and resonate with a new and slightly younger audience.

The Concept

Lisou’s Wonderland collection was inspired by all things Alice and Wonderland. Using motifs intertwined throughout the creative to sit alongside the Spring messaging, we created an grass checkerboard set and filled the scene with wonderland themed props. We wanted the casting to be fresh, youthful and charismatic with imagery that was bursting with maximalist energy and fantastical fashion.

CREDITS

Photographer & Art Director: Annie Noble
HMUA Tom Fraser
Stylist Hannah Teare
Set Kiara Gourlay
Videographer Rodney Rico
Retouch Marina Karaskevich

Stills & Motion

Final delivery of assets across CRM, Social, paid social and PR