Sainsbury’s Tu - The April Edit

Art Direction for Sainsburys Tu April edit showcasing the new spring collection with a goal to drive consideration and desirability through stylish and premium assets.

The Concept

The brief was to create a soft and fresh campaign for spring delivering aspirational assets that set the stylish scene for warm-weather adventures. The creative for this was inspired by the natural landscape, shot on location in Cape Town and captured amongst the rugged and raw natural environment, immersing the models within the terrain and elevating the fashion using backdrops of vibrant greens, rustic earthy textures, graphic prints and gorgeous natural light.

CREDITS

Photographer - Buzz White
Art Director - Annie Noble
Styling - Aisling Ryan
HMUA - Joanna Butt & Dale Titus
Production - The Production Factory
TPF Producer - Sam Richardson, Phoebe Hall
TPF Production Coordinator - Georgia Staples & Production Manager - Riana Casson

Stills & Motion

Final delivery of assets across CRM, Social, paid social, PR and in-store POS.