Sainsbury’s Tu - The Denim Edit

Art Direction for Sainsburys Tu spring denim edit showcasing the key denim essentials for ths season with a goal to drive consideration and desirability through stylish and premium assets.

The Concept

The brief was to showcase the best of Tu’s denim range with elevated and aspirational imagery. Shot on location in Mallorca we created a concept that was graphic and fresh using white painted flats and floaty fabrics offset against a crisp blue sky as a nod to spring on the horizon. The aim was to capture an elevated yet approachable mood using soft facial expressions that are warm and obtainable yet exude effortless confidence

CREDITS

Photographer - Buzz White
Art Director - Annie Noble
Styling - Aisling Ryan
HMUA - Tessa Almillo
Production - The Production Factory
TPF Producer - Sam Richardson
TPF Production Coordinator - Georgia Staples

Stills & Motion

Final delivery of assets across CRM, Social, paid social, PR and in-store POS.