Sainsbury’s Tu - The June Edit

Art Direction for Sainsburys Tu June Edit inspiring shoppers to to plunge into the hot weather and soak up the last of the summer sun with a host of versatile and heat-ready styles that will visually transport them from formal events to city breaks and holidays.

The Concept

The brief for this campaign was to deliver directional imagery with an effortless quiet-luxe aesthetic leaning towards polished pastels, bohemian textures and easy breezy linens. Shot on location in Mallorca, we went for a modern and minimal setting with the aim to inject uplifting life into the summer season utilising strong compositions set against graphic horizon lines. We kept the overall energy soft and considered with the aim to showcase effortlessly elevated outfits and holiday heroes designed for a variety of summer outings and occasions.

CREDITS

Photographer - Buzz White
Art Director - Annie Noble
Styling - Aisling Ryan
HMUA - Tessa Almillo
Production - The Production Factory
TPF Producer - Sam Richardson
TPF Production Coordinator - Georgia Staples

Media Channels

Final delivery of assets across OOH, CRM, Social, paid social, PR and in-store POS.