Sainsbury’s Tu - The January Must-Haves

Art Direction for Sainsburys Tu Must-haves January edit showcasing the key pieces that are versatile for the wardrobe and can be styled season to season with a goal to drive consideration and desirability through stylish and premium assets.

The Concept

 The brief for this edit was to highlight the must-have pieces for the season ahead with elevated everyday wardrobe essentials that can be re-styled and re-worn on repeat. We kept the creative stripped back and premium to really focus on the product, tailoring the set design towards the transitional months using a fresh injection of colour as a mood-shift towards spring. The aim was to capture an elevated yet approachable mood using soft facial expressions that are warm and obtainable yet exude effortless confidence

CREDITS

Photographer - Buzz White
Art Director - Annie Noble
Styling - Aisling Ryan
HMUA - Tessa Almillo
Production - The Production Factory
TPF Producer - Sam Richardson
TPF Production Coordinator - Georgia Staples

Stills & Motion

Final delivery of assets across OOH, CRM, Social, paid social and PR