Sainsbury’s Tu - Kids Easter Campaign

Art Direction for Sainsburys Tu kids easter campaign showcasing the new spring kidswear collection. With a goal to drive consideration and desirability through stylish and premium assets.

The Concept

The brief for this edit was to showcase feel-good fresh and colourful fashion that’s blooming with energy, transporting kid’s through glorious garden adventures, easter explorations and outdoor summer events. We shot this campaign on location in Cape Town and designed a pastel playground set using an assortment of graphic playful painted shapes scattered amongst a backdrop of bright blue sky and leafy greens,

CREDITS

Photographer - Buzz White
Art Director - Annie Noble
Styling - Aisling Ryan
HMUA - Joanna Butt & Dale Titus
Production - The Production Factory
TPF Producer - Sam Richardson, Phoebe Hall
TPF Production Coordinator - Georgia Staples & Production Manager - Riana Casson

Media Channels

Final delivery of assets across CRM, Social, paid social, PR and in-store POS.