Sainsbury’s Tu - Kids Summer Campaign

Art Direction for Sainsburys Tu kids summer campaign showcasing the new summer kidswear collection. With a goal to drive consideration and desirability through stylish and premium assets.

The Concept

 The brief for this edit was to inspire shoppers to step-up their kid’s summer style game with punchy wave-making outfits, stand-out swimwear and sun-proof staples - cool, comfortable and made to beat the heat. We shot this campaign on location in Cape Town using colourful seaside scenery offset with vibrant pops of colour and graphic playful props. Bringing energetic and graphic imagery and using dynamic angles to capture those candid in-between moments of carefree summers ahead.

CREDITS

Photographer - Buzz White
Art Director - Annie Noble
Styling - Aisling Ryan
HMUA - Joanna Butt & Dale Titus
Production - The Production Factory
TPF Producer - Sam Richardson, Phoebe Hall
TPF Production Coordinator - Georgia Staples & Production Manager - Riana Casson

Media Channels

Final delivery of assets across CRM, Social, paid social, PR and in-store POS.