Sainsbury’s Tu - Kids High Summer Edit

Art Direction for Sainsburys Tu kids high-summer campaign showcasing the new summer kidswear collection, presenting fun in the sun adventures ahead and cool and considered childrenswear that makes looking stylish a breeze. With a goal to drive consideration and desirability through stylish and premium assets.

The Concept

The creative direction was to present a playful poolside fashion edit of bold, bright and playful styles ready to match their kids summer energy. We shot this campaign on location in Mallorca against a minimal and modern poolside setting and offset with vibrant pops of colour using colourful graphic spheres which we floated on the graphic horizon line of an infinity pool. Offering playful props for the kids to interact with and contrasting tones to elevate and lift the product.

CREDITS

Photographer - Buzz White
Art Director - Annie Noble
Styling - Aisling Ryan
HMUA - Tessa Almillo
Production - The Production Factory
TPF Producer - Sam Richardson
TPF Production Coordinator - Georgia Staples

Media Channels

Final delivery of assets across CRM, Social, paid social, PR and in-store POS.