Sainsbury’s Tu - Kids Transeasonal Edit

Art Direction for Sainsburys Tu kids transeasonal showcasing the mid-season kidswear collection, presenting considered and dynamic imagery with a goal to drive consideration and desirability through stylish and premium assets.

The Concept

 After a long summer of fun it’s time to get back to business and the brief for this transeasonal edit was to present a seasonal shift in energy and a stylish comeback with fashion-forward yet functional pieces to set your young trendsetters up for an Autumn of style. Set against a clean urban setting we introduced a variety of coloured urban inspired painted props for a playful spin on the narrative and to complement and lift the fashion. We kept the overall creative graphic and impactful exploring unexpected angles, capturing a mixture of group and individual stills using cool and candid posing, in-between moments and authentic expressions.

CREDITS

Photographer - Buzz White
Art Director - Annie Noble
Styling - Aisling Ryan
HMUA - Tessa Almillo
Production - The Production Factory
TPF Producer - Sam Richardson
TPF Production Coordinator - Georgia Staples

Media Channels

Final delivery of assets across CRM, Social, paid social, PR and in-store POS.