Sainsbury’s - Tu The March Edit

Art Direction for Tu’s March edit presenting the latest collection of spring newness and transitional pieces that will stylishly and seamlessly set them up for the season ahead with a goal to drive consideration and desirability through stylish and premium assets

The Concept

The brief was to deliver a campaign that is fresh and upbeat with mood-boosting imagery to inspire shoppers to head straight towards Tu’s spring newness and discover a destination of transitional pieces that will stylishly and seamlessly set them up for the season ahead. Shot on location in Cape Town with visuals of coastal pure shores and stunning scenic views to compliment the soft spring colour palette and refined new-season shapes. The aim was to capture an elevated yet approachable mood using soft facial expressions that are warm and obtainable yet exude effortless confidence

CREDITS

Photographer - Buzz White
Art Director - Annie Noble
Styling - Aisling Ryan
HMUA - Joanna Butt & Dale Titus
Production - The Production Factory
TPF Producer - Sam Richardson, Phoebe Hall
TPF Production Coordinator - Georgia Staples & Production Manager - Riana Casson

Media Channels

Final delivery of assets across OOH, CRM, Social, paid social, PR and in-store POS.