Sainsbury’s Tu - The May Must-Haves

Art Direction for Sainsburys Tu Must-haves may edit showcasing the key pieces that are versatile for the wardrobe and can be styled season to season with a goal to drive consideration and desirability through stylish and premium assets.

The Concept

 The brief for this edit was to highlight the must-have pieces for the season ahead but with a creative tailored towards the high-summer months with a bright and fresh colour palette as a mood-shift towards hot weather ahead. We shot this campaign in an outdoor studio in Cape Town creating a set build inspired by summer heat using terracotta and clay painted textured walls and utilising the natural morning light and strong linear shadows to add a sense of depth and dimension. WIth the aim to deliver a more rustic elevated and premium aesthetic.

CREDITS

Photographer - Buzz White
Art Director - Annie Noble
Styling - Aisling Ryan
HMUA - Joanna Butt & Dale Titus
Production - The Production Factory
TPF Producer - Sam Richardson, Phoebe Hall
TPF Production Coordinator - Georgia Staples & Production Manager - Riana Casson

Media Channels

Final delivery of assets across OOH, CRM, Social, paid social, PR and in-store POS.