Sainsbury’s Tu - The Summer Shop

Art Direction for Sainsburys Tu May Campaign showcasing the new high-summer collection, a colourful and punchy edit of funky brights, bold neons and a playful injection of print. With a goal to drive consideration and desirability through stylish and premium assets.

The Concept

The brief for this campaign was to showcase Tu's stylish summer essentials and new-in hero pieces, designed to take you anywhere. We shot this campaign on location in Cape Town using a bright and graphic colour palette and captured through a lens of movement and visually dynamic imagery and elevated with a strong narrative of carefree energy, taking you from sunrise to sunset and aspirations of an endless summer of fun and fashion-forward adventures.

CREDITS

Photographer - Buzz White
Art Director - Annie Noble
Styling - Aisling Ryan
HMUA - Joanna Butt & Dale Titus
Production - The Production Factory
TPF Producer - Sam Richardson, Phoebe Hall
TPF Production Coordinator - Georgia Staples & Production Manager - Riana Casson

Media Channels

Final delivery of assets across OOH, CRM, Social, paid social, PR and in-store POS.